By Nikita Nariani on 05 June, 2016
As India is on its way to becoming the next China, luxury brands globally have started to look at this country as an emerging market for luxury consumption. With the growth of many luxury brands trying to create a better perceived value in the minds of the Indian consumers they have turned or rather adopted the newest method of promotion which is social media.
Social media and digital promotion today has become the new age marketing mantra for brands and a one stop knowledge bank for prospects or possible consumers. With the increased suspicion on traditional medium of promotion, consumers today rely upon digital influencers who are popularly known as fashion bloggers for their trend tips and brand reviews. Various literature and surveys prove that consumers today depend on fashion bloggers before making the final purchase decision, thus it is extremely important for luxury brands to collaborate with these influencers to increase consumption.
In this article below I am going to talk about the top three luxury bloggers in India and what strategies have worked for them.
Top on my list is Rhea Gupte from Fuss, who is a Goa based blogger known for curating great clicks and not only expressing a story through her pictures but also conveying meaningful overtones. Rhea Gupte has collaborated with great luxury brands namely Gucci, Fendi and other top designers in India and told their story with immense sophistication. This blogger aims at telling a story through her pictures and uses visual semiotics in transmitting the brands value.
Image credit: Fuss.co.in
Follow her on: Fuss.co.in
Second on the list is Akanksha Redhu who is known for updating consumers with the current trends and acts as an opinion leader and mould perception about brands. Her blog gives her followers a daily dose of fashion and lifestyle tips and she’s known for being out there covering the top fashion shows and reviewing various luxury brands around India. Her blog overall will give you a sneak peek into her personal life and take you on a journey with the brand she partners with rather than mere promotion.
Image credit: Akanksharedhu.com/
Follow her on: Akanksharedhu.com
Last but not the least, a fairly new fashion blogger Santushi Shetty from The Style Edge is moving at a very fast pace and has recently entered the league of these top bloggers.
Image credit: thestyledge.com
She is famous amongst her followers for her extremely unique and great taste at fashion. Her blogs usually consist of Lookbooks which help her followers in discovering their personal style. She usually delivers the brand story through photoshoots and by styling her favourite picks from the brands she collaborates with. Her recent collaboration with Burberry delivered the brand story through her photoshoot and accustoming consumers on how to style her favourite pieces from their new collection.
Follow her on: TheStyleEdge.com